Saturday, November 29, 2014

WHAT IS "DiSC" Anyway?

         What do a lie-detector machine, Wonder Woman and sales and management theory have in common? What they share is their creator William Moulton Marsten, a psychologist, 
inventor, polyamorist, & interdisciplinarily-educated researcher, imagineer & synergizer who has revolutionized the way society has learned to understand visceral interpersonal tensions and physical attraction impulses, at least within the DiSC matrix.

          Into the complex stew of modern behavioral science discoveries, Marston blended ancient medicinal concepts; i.e., wizened insights deep into a specific individual's personal temperament style. In 444 B.C. Empodocles first noticed temperament style differences. In 400 B.C.  Hippocrates verified the efficacy of Empodocles initial "earth, wind, fire  and water" 
personality observations.

          Marston's interest and findings into the emotions of normal people, at a time when the emerging mental illness commercial industry was just beginning to flourish, was overshadowed by Freud and Jung's banter and labeling of their nominalizations. In 1928 Marsten published his groundbreaking book, Emotions of Normal People.

         The first Diagnostic & Statistical Manual (DSM) of mental disorders diagnostic labels weren't based on any real, conclusive science but were simply voted on by via argument by a small group of self-interested doctors who were tasked with defining behavior patterns by assigning an insurable DSM label. This same circle of DSM planners alleged and assigned subconscious and unconscious motivations to others' subjective experience, based on the doctors' 'best guesses' at the time. 

          In 60's, the early days of organization development and  
based on Marston's exciting breakthroughs, Dr. John Geier created the first (paper version) DiSC self-profile, which has since been utilized globally by tens of millions of participants and a majority of leading, global organizations. 

         Wiley Publishing, a leader in college textbooks, through a serendipitous series of corporate purchases by leading training companies of other major, competitive industry giants, has inherited Dr. Geier's original line of DiSC research content and subsequent corporate application outcome studies. Today DiSC is recognized as the only such behavioral instrument to utilize adaptive technology to constantly create more accurate self-reports. A world-famous self-assessment instrument, the DiSC profile rates highly on overall validity and reliability scores.

          Since the early 80's, Frank DeDominicis has applied DiSC to his coaching and training services with amazing individual results. Self-knowledge is power. Frank & DiSC have served the reorganization of post-divestiture AT&T Communications, staff development for the United Way, accelerated lead flow and closings for Re/Max realtors, executives, independent business owners, entrepreneurs, and practitioners.  Frank's unique style is light-hearted and engaging, in a way that changes learning a seemingly complex epistemology into merely a personalized, interactive, fun dialogue.  (Review his client comments.)

         Today Marston's original work has evolved into a powerful system of self-assessment management instruments which have revolutionized what is currently considered best practices in sales, management and customer services. The DiSC people-reading technology course is a teachable system that boosts organizational overall productivity and customers' lifelong loyalty and referrals; proven in 2011 by Honda Motor Co., Inc.  

To profile yourself  or another person see:  

-Frank DeDominicis 11/19/14

1 comment:

  1. Once you realize what stress actually is and how it manifests itself in your life, it is much easier to gain control. Most of us experience stress because we feel out of control over a particular situation.
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